Growers Pride

growers pride


‘Growers Pride’ is an own label brand owned by the multi-national Greenyard Group. The brand was established by Greenyard in the UK in June 2016. The brand is used by the Fresh and Frozen divisions of the company.

Origins and Aims

‘Growers Pride’ was created to maximise the opportunities of the Greenyard Group; to develop Greenyard Fresh & Greenyard Frozen’s customer base and product ranges using one identity. Our aim is to increase shopper awareness of the brand; to build a reputation for quality products at an affordable price, and to drive repeat purchase.

Using the Greenyard Group’s extensive global growing and supply chain networks we continually strive to expand and utilise our seasonal and specialised product ranges to further benefit our customers.

The Brand

From PLU’s to pre-printed boxes we have a range of branded labelling and packaging options that helps us accommodate all product types; we also have the ability to pack bespoke mixed items.

The Range

‘Growers Pride’ appears on a wide range of Fresh fruit, both loose and prepacked, from apples to mangoes, pomegranates to pears as well as organics, we offer:

  • Top Fruit
  • Tropical & Exotics
  • Stonefruit
  • Salads
  • Dates
  • Organics

Our colleagues from Greenyard Frozen ( also have a range of freshly frozen vegetables which includes:

  • British Garden Peas
  • British Petits Pois
  • Supersweet Sweetcorn
  • Baby Carrots
  • Sliced Green Beans
  • Cauliflower Florets
  • Broccoli Florets
  • Mixed Vegetables

The Growers Pride brand is also used to promote lines in our flower range which are provided by our horticultural division Greenyard Flowers UK (

  • Daffodil Bulbs
  • Amaryllis Bulbs