Greenyard Supports Educational Event


Once again Greenyard Fresh was proud to support the annual ‘Food & Farming Day’ which was held at the East of England Showground, near Peterborough. Over 7,000 children from 69 schools attended the event from London and the Eastern counties of the UK.

The event aimed to help the children understand more about their food and where it comes from, as well as farming and the importance of agriculture and our countryside.

Greenyard Fresh sponsored the event with a variety of fruit samples, which included avocados, mangoes, papaya, passion fruit and figs. The fruit formed part of a replica market stall display in an African village.

Samples of fruit were then prepared for the children, so they could experience the taste, texture and flavour of these exotic fruits.

The African village was built by students from Africa studying agriculture in the UK, supported by the Marshal Papworth Scholarship Fund which is administered by the East of England Agricultural Society.

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FPC announces new President


Greenyard Fresh UK is proud to announce that Managing Director Alan Forrester has been appointed President of the FPC (Fresh Produce Consortium) following their Annual General Meeting. Alan previously held a position on the Board from 2015 as their Vice President.

The FPC is the UK's fresh produce trade association, widely recognised as the voice of the UK industry. The FPC plays a unique and crucial role in creating opportunities, defending livelihoods and supporting the growth of the 700 members' businesses. Members include retailers, distributors, importers, wholesalers, processors, packers, food service and many associated members which include freight handling, ports, embassies, laboratories, business solutions, lawyers, packaging, recruitment and trade media.

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National Dahlia Collection – Treble Award winners

Central section

The National Dahlia Collection (NDC) is proud to announce that is has been awarded a ‘Gold Medal’ for its display at this year’s Royal Horticultural Society (RHS) Show at Hampton Court. This great news completes a summer success story for the Collection coming on top of Gold Medals awarded at the RHS shows at Chelsea in May, and Chatsworth in June.

At each event the NDC flower display was outstanding; dahlias provide an eye-catching array of colours and a wide array of shapes, sizes and heights.

The National Dahlia Collection is an online, e-commerce business which continues to grow and prosper, and with range enhancements of tubers and garden ready dahlias, the future is bright.

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National Dahlia Collection – Relaunch of Website


The National Dahlia Collection is pleased to announce a relaunching of their e-commerce website in July. There are exciting new enhancements to the site at both the front end (customers view), and the back end (administrative view).

Customers now have a very colourful, informative homepage with links now based on tiled images rather than text. The product range has been widened to include tubers (the equivalent to bulbs) and garden ready dahlias, these are of the size that customers can buy from the Collection at the RHS events during the summer. Also new is a daffodil bulbs page, with the products being ‘Growers Pride’ branded. The final new edition to the range is the Amaryllis Belladonna bulb which can be found under the new ‘Shop’ feature on the homepage.

The old management system that held customer details and orders was cumbersome and complicated to operate with many small problems. This system has been replaced with the new improved version that can accommodate all the new lines, as well as being easier and simpler to use.

The overall result is a much-improved site with an improved customer experience. The new site will also give us the capability to imbed sizeable HD videos. We are still looking to refine and develop the site further and act on feedback provided by our customers through the info@ email address and helpline.

To view the new site please visit

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Greenyard Flowers UK – Double Award Winner at the Fresh Produce Consortium Annual Awards 2017

Fresh Produce Consortium Annual Awards 2017

Greenyard Flowers UK, the world’s largest daffodil producer, has secured the highest UK fresh produce industry accolade as Fresh Produce Business of the Year 2017 which was presented in front of an audience of over 500 people at the gala evening, hosted by British comedian, actor and broadcaster Hugh Dennis at the Intercontinental Park Lane Hotel, London on Thursday 8 June 2017.

The Fresh Produce Business of the Year award is given to the very best performing business among all the winners in the 2017 Fresh Awards categories of supply chain, retail and business excellence.

Nigel Jenney, Chief Executive of the Fresh Produce Consortium (FPC) commented “Greenyard Flowers UK is a paragon for our industry and a world leading floral supplier.  We highly commend this forward thinking sustainable and efficient business which has transformed British daffodil production”.

Earlier in the evening Greenyard Flowers UK proudly claimed the Floral Supplier of the Year 2017 award.

Greenyard Flowers UK - Double Award Winner

Over the past three years Greenyard Flowers UK has developed a specialist business, growing, picking and packing almost 500 million stems of daffodils, every one picked by hand.  Greenyard Flowers UK has achieved a 60% multiple retailer market share in the UK, as well as building exports to mainland Europe and to the United States of America.

Investment is key for sales growth with the development of processing, storage facilities and bespoke equipment to improve handling and processing of cut and bulb daffodils.

Greenyard Flowers UK has transformed traditional British daffodil production by examining every detail of the supply chain to remove cost and introduce efficiencies, as well as introducing modern progressive agronomic techniques. Innovation in varietal development, patented packing and packaging equipment delivers benefits for retailers by extending the season.

Greenyard Flowers UK is recognised as the world’s largest daffodil producer, as well as being the home of the National Dahlia Collection, with over 1,600 new and heritage varieties. A successful website and marketing campaign for the Collection was topped with Gold Medals at all three 3 Royal Horticultural Society Chelsea, Hampton Court and Chatsworth Shows, winning a 3rd consecutive Gold at Chelsea this year.

Managing Director Alan Forrester commented “I can’t express enough my heartfelt thanks and congratulations to all employees, for being in a position to be recognised in this way by such a well-respected industry body. It is a credit to you all and the hard and tireless work you have undertaken at every level within the business”.

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