John Coll, director at Kantar Worldpanel, comments: “Sainsbury’s has continued to grow ahead of the market over the past 12 weeks, achieving sales growth of 4.9%. It benefitted from its support of the Paralympics last year and its growth has continued since then. It now holds 16.5% of the grocery market and it is the only one of the big four supermarkets to make gains in share this period.”
Among the other big four retailers, Asda has had a slower performance than previous months but it remains the number two grocer with 17.1% of the market. Morrison’s market share is down to 11.3% from 11.5% last year but it posts sales growth of 1.8%. Meanwhile, Tesco has recorded a fall in market share from 30.9% to 30.2% as it faces challenges from both ends of the market.
John continues: “Waitrose, Aldi and Lidl remain strong with sales growth well above the market average at 9.1%, 31.9% and 14.9% respectively. Aldi and Lidl maintain a record market share for the discount sector at 6.8%, with respective shares of 3.7% and 3.1% as some consumers continue to adapt their shopping strategies as pressures on wallets continue”
The hot weather has had a positive effect for many categories with ice cream sales up 21%, sun care products by 37% and hayfever remedies up by 37% compared with a year ago.